Web Articles and Tips

Rank higher in search engine results:
8 Effective Ways to Promote Your Website

Want to get more visitors to your website? What can you do to increase your website traffic? The following are 8 items you need to consider. Meet with your marketing and web team to discuss these and other possible ways of generating more activity to your website.

1. Incorporate Search Engine Strategies

One of the most important and inexpensive strategies is to incorporate special techniques to creating higher ranking search engine results.

Effective search engine optimization techniques are encoded within the HTML of you web pages through the use of keyword tags. In addition, the actual design and placement of keyword content will affect the outcome of search engine results. Strategies and techniques include:
  • META tagging and descriptions
  • Filenames with key words
  • Keywords in large headings and specific font sizes
  • Strategically placed keywords with the body of the web page
  • Incorporating keywords into the website navigation system
  • Including a web page with a site map
  • Frequency of website updates
  • External links to your website

2. Link Strategies

Reciprocal hyperlinks, i.e., links to your site from other websites and visa versa, is a powerful way of generating additional website traffic. In addition, this strategy creates credibility to your business as a legitimate authority in your industry, especially when many websites link to yours. Start first by indentifying other businesses or websites that can mutually benefit from linking to your website and yours to theirs. Industry partners, service providers, product vendors, consultants, tradeshows are some of the few beneficiaries you should consider.
Furthermore, creating a video or audio production and posting it on sites like Youtube will give you the opportunity to link back to your website creating even more traffic.

3. Create Newsletters

Promoting your products and services via newsletters is a great way to increase activity on your website. Sending out a newsletter is a great way to let your readers know what's going on at your site. Create a newsletter sign-up link on your homepage and on any other page you think might motivate people to subscribe to your newsletter. Make a goal to send out your newsletter on a regular and consistant basis.

4. Generate press and news releases

A press release is a statement directed at members of the news media for the purpose of making an announcement. On the web now are press release websites which offer press release distribution, that send your press release to many organizations. The links to your site in online news databases may remain for several months and will temporarily improve traffic to your site and increase link popularity. If you are looking to send out a press release try, PR Web, 24-7 Press Releases, Market Wire and PR Buzz.

5. Start a Blog

Begin a business blog on your website. Ideally, the blog would be hosted under the same domain as your website. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your website search engine rank results. Consistency and relavence are key to added value.

6. Create or join a social media community

Facebook, Twitter, LinkedIn, etc, are social websites that network and connect many people with each other. Most of these social sites offer a place to link to your website in your profile, but the good gains comes when other people mention you, link to you, or bookmark you, which will result in higher visibility. Include online forums and discussion groups as well in your strategy, but avoid spamming at all costs.

7. Ensure your website URL is on all business stationary and literature

Traditional print media is still very important--make sure that all business cards, stationery, brochures, and literature contain your company's website address and email. In addition, print advertising in trade journals, newspapers, yellow pages can be leveraged with your URL in the ad. Creating a special landing page to track readers on your website will help you assess the ROI of your ad campaign.

8. Create a meaningful "signature" in your email

Creating a "signature" in your E-Mail Program to help potential customers get in touch with you may seem obvious, however, so that many forget this is a good way of reminding people what you do. Most e-mail programs allow you to designate a "signature" to appear at the end of each message you send. Create a concise signature that include: company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering.